The City of York Council commissioned a study of the city’s accommodation stock to develop an evidence based approach to tourism accommodation in the city to support the realisation of the York Tourism Strategy.
· Since the early stages in the production of the local plan evidence base, and the tourism strategy for the city, the council and hoteliers in the city alike have recognised the emerging need for a tourism accommodation policy and strategy for the city.
· The York Accommodation Study provides a basis on which the council can provide evidence based decisions on planning applications for tourism accommodation, and can support proactive attraction of new tourism accommodation to fill gaps where necessary.
· This report will be used as an evidence based for the future work of the new marketing, culture, tourism and business company in York.
Great Potential won the account to deliver this study and teamed up with QA Research to produce a comprehensive research document and suggestions for the future direction of the hotel provision in the City of York and its marketing of the destination to attract new and higher value visitors in the business, conference and exhibition sector.
A copy of the report can be downloaded here: York Accommodation Study