‘World First’ Language APP at World of James Herriot

Our client World of James Herriot has introduced a new APP that provides guests with a fully guided tour of the attraction on their own device in any language. Visitors simply point their smartphone or tablet at a QR code on each exhibit and the APP converts the description into the visitors’ own language either in text or audio. The details are retained on the device so the information can be shared and referred back to long after they have returned home. Installation is provided free of charge by Papillon and a premium version is also available that is charged via the visitor’s device and a revenue share available to the attraction.

GP introduced the service to the World of James Herriot after meeting Papillon Translation’s founder Steve Kent via a mutual colleague. The APP removes the need for bulky equipment within an attraction and the content that is reached via the QR codes can be updated remotely so there is no work for the attraction when the displays change, apart from advising Papillon of the changes to be made.

“We are always looking for innovation that helps our clients and this one seemed a ‘no-brainer’ and especially as there is also a potential revenue share for the attraction.” comments GP director John Gallery

Best Yorkshire Breakfast at GP Client Newton House Yorkshire

Denise Carter Newton House Knaresborough

Great Potential client Denise Carter, owner of Newton House Knaresborough has won the Deliciously Yorkshire Best Yorkshire Breakfast Award. GP director John Gallery said: “Really pleased for Denise and the pr continues to create awareness about the award. Excellent coverage on BBC LookNorth TV, RadioYork, local newspapers, social media. It’s especially satisfying to help independent businesses like Denise and thank you to all our media colleagues for helping to make this happen.”

Knaresborough-on-the Nidd Holiday Resort

Award winning Newton House in Knaresborough has a novel holiday offer during August 2019: Knaresborough Resort holidays at Knaresborough-on-the-Nidd.

Owner, Denise Carter says: “In the Summer when the sun comes out everyone heads for the seaside. But Knaresborough, which has been a holiday destination for hundreds of years, can offer just as much (if not more) than a traditional seaside resort – from beaches by the River Nidd, caves and tunnels to explore, to rowing on the river and fish & chips and ice cream.

Denise provides 10 reasons to choose Knaresborough for a Summer holiday:

  • Discover sandy beaches by the River Nidd, plus an Urban Beach during the Feva Festival (9-18 August).
  • Relax in a rowing boat on the river – depending on who’s rowing of course.
  • Investigate the tunnels under Knaresborough Castle, perched on top of Knaresborough’s own cliffs.
  • Explore the caves that were once the homes of Old Mother Shipton and St Robert without the worry of being cut off by the tide.
  • Enjoy traditional seaside activities like pitch & putt, and crazy golf at Conyngham Hall; the paddling pool in Bebra Gardens; and swim safely in Knaresborough’s indoor swimming pool.
  • Relax and unwind in one of Knaresborough’s riverside cafes or pubs.
  • Eat Fish and Chips on the Market Square sitting next to local characters Blind Jack and Old Mother Shipton.
  • Enjoy a wide variety of Yorkshire ice creams from Brymor and YorVale in the town centre to Yummy Yorkshire and Marshfield Farm down by the river.
  • Look for wildlife in the ancient woodland of Nidd Gorge – from otters and deer to kingfishers and dippers.
  • Search for the source of Knaresborough Spa.

‘We don’t need the sea in Knaresborough when we have our lovely River Nidd; And instead of donkey rides, we can offer Llama Trekking and Alpaca Walking with Nidderdale Llamas near Brimham Rocks in Nidderdale.’ Denise added.

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The 12 bedroom, AA four gold star guesthouse, caters for leisure and business visitors to the area, and also non-residents for breakfast, is owned and managed by Denise and her team of ‘Newton House Ladies’. The B&B won Channel 4’s ‘Four in a Bed’ and has won awards for its breakfasts from Deliciously Yorkshire and the Automobile Association (AA).

Knaresborough Resort Holidays are available Sundays to Thursdays from 5th to 29th August 2019 at £95 per room per night, for a minimum of two nights based on two people sharing a double room. Bookings can be made on Newton House website using the booking code AUG19.
An alternative offer of four nights for the price of three is also available for the same dates using the code AUG443.
Call Denise for special rates for Family stays.


Yorkshire Day

Great Potential's clients celebrated Yorkshire Day

Great Potential’s clients celebrated Yorkshire Day on 1st August with BBC Radio York’s Cake and a Cuppa Event at the World of James Herriot, Bedern Hall and the BW Crown Hotel Boroughbridge. The event raised funds for lcoal charities and

Herriot Country at Kings Cross London 18th June 2019

Tuesday 18th June 2019 will be Herriot Country at Kings Cross London when the World of James Herriot and the Herriot Country Tourism group presents ‘Welcome to Herriot Country’

Where: Kings Cross Station, London – When: Tuesday 18th June 2019, 7am to 5pm.

A team from The World of James Herriot, Grand Central Rail and Herriot Country Tourism Group will be descending on Kings Cross London on Tuesday 18th June for an event that will celebrate the author James Herriot (Alf Wight OBE) and to promote Herriot Country for holidays and short breaks.

An exhibition of Herriot Country in North Yorkshire with ‘Flavours of Herriot Country’ will be held on Kings Cross concourse for the whole of the day, including morning and evening commute times. Visitors will be encouraged to enter a prize draw for a ‘Breakaway to Herriot Country’ courtesy of the Herriot Country partners.

The exhibition will include exhibition pieces from the World of James Herriot, a selection of local ‘Flavours of Herriot’, including artisan chocolate makers Inspired Chocolate of Leyburn, a selection of Herriot Country craft beers from the Wensleydale Brewery, plus, Richmond’s ‘Mad Hatter Tea Company’ with samples of specialist teas and coffees. Information about Herriot Country Tourism group members, holiday options and details about the area in general and leaflets encouraging short breaks in Herriot Country will be distributed.

“This is our fourth year of meeting Londoners and travellers at Kings Cross who learn directly about Herriot Country and how easy it is to reach by rail and especially via Grand Central whose service stops at Thirsk and Northallerton in the heart of Herriot Country and North Yorkshire. We are very grateful to Grand Central Railway, Network Rail and our partners from Herriot Country for their generous support of this initiative.” said Ian Ashton, managing director of the World of James Herriot and chairman of the Herriot Country Tourism Group.

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In addition to the Herriot team, the entourage will include representatives from Grand Central Railway whose services from London stop at York Thirsk and Northallerton in Herriot Country.

The alliance will demonstrate to Londoners and travellers passing through Kings Cross the many benefits and reason for visiting Herriot Country in North Yorkshire.

Ian Ashton adds:

“We are delighted to be working with Grand Central Railway to share the good news about Herriot Country. We will also be encouraging people to learn about the James Herriot Foundation Trust, which provides support for veterinary nurses.”

TS Yorkshire Rural Tourism Conference Wednesday 16th October 2019

Ripley Castle

TS Yorkshire Rural Tourism Conference Wednesday 16th October 2019

Rural Tourism is our topic for the Autumn Tourism Society Yorkshire Conference to be held at wonderful Ripley Castle by kind permission of Sir Thomas Ingilby. Date: 16th October 2019.

Programme: 5.30 Arrival | 6.00 Welcome and Introductions | 6.10 Presentations begin.

Presentations from:

  • Julie Barker – Head of Visitor Services, The Yorkshire Dales National Park Authority – Dark Skies, Nature Tourism, Local Food – Getting the best from the Special Qualities of our protected areas.
  • Jim Richards – Director, Rural and Business Specialists Limited – Funding for Leisure and Lifestyle business, holiday cottages/complexes, camping, glamping, leisure and outdoor pursuits.
  • Sally Walker – RIBA Conservation Accredited Architect, Native Chartered Architects – Conservation Counts – How good design contributes to rural tourism business success.
  • Richard Bryan – Managing Director, Qa Research – Lessons from rural visitor research.

We’ll end the evening with a buffet supper and wine plus the opportunity to view Ripley Castle.

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Book Online at: http://bit.ly/TSRuralTourism or contact me at: T: 07967 032623. E: john@greatpotential.co.uk. Look forward to seeing you at Ripley Castle, John Gallery, chairman, the Tourism Society Yorkshire.

TS Yorkshire Annual Cricket Match – Wednesday 10th July 2019

Tourism Society Yorkshire Annual Cricket Match

TS Yorkshire Annual Cricket Match at the Yorkshire Gentleman’s Cricket Club at Escrick Park near York is the location once again for the Tourism Society Yorkshire’s annual cricket match. With the England cricket team currently on a winning streak, it’s time for Tourism Professionals to come and emulate them on Wednesday 10th July 2019. Join colleagues from our sponsor Qa Research when we try to replicate Ben Stokes’ incredible catch that he performed against South Africa on Thursday 30th May. Qa won last time so TS Yorkshire’s team need to ‘do an England’ on them in 2019. We start at 5.30pm with the First Over at 6pm and we’ll play 20/20 Buffet and booze afterwards – Barmy Army welcome…. Book Here: http://bit.ly/TSCricket2019

Business Visits & Events Focus North

Business Visits & Events Focus North

Tuesday 30th April 2019 | 9am registration | Conference 09.30 – 12.30pm

Business Visits and Events in the UK is a £42.3 billion business and Business Visits and Events Focus North brings together event industry specialists, education experts, research groups, destination management organisations, event management agencies and venue operators in a half day conference that explores opportunities for the North of England.
The conference is a collaboration between:
▪    Leeds Beckett University Centre for Tourism and Hospitality Management School of Events, Tourism and Hospitality Management,
▪    The Business Visits and Events Partnership,
▪    The Tourism Society Yorkshire
▪    The Conference and Hospitality Show.
Organised by John Gallery of Great Potential who is Tourism Society Yorkshire chairman and
Business Visits and Events Research Group chair, this invitation only event is open to destination management organisation professionals, hoteliers, venue owners and general managers and events and business travel agencies, prpofessional conference organisers and event management organisations. Anyone involved in the events, meetings, conference and exhibition sector should attend.

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Attendance is complimentary for bona-fide delegates and includes VIP Buffet Lunch at the Conference and Hospitality Show and later at the show, the opportunity hear Simon Rimmer of ‘The Sunday Brunch’.

Down load the conference programme here

Logos for April 30th Conference

Escape from Brexit Breaks

Brexit Free Zone

Great Potential has helped client Denise Carter at Newton House Knaresborough to obtain  a serious level of publicity with a PR initiative labelled ‘Escape from Brexit Breaks’.

Devised during a creative discussion at our regular marketing meeting with Denise, the package was issued as a news release to trade, local and regional news outlets and achieved a high level of exposure. BBC Look North TV covered the story and it was featured in local newspapers, local radio and widely viewed on social media.

Denise had a clear message to share that resonated and the outcome was excellent exposure for this high quality bed and breakfast business in North Yorkshire.

See the item on the Newton House website

Russian Language Website Launched and Russian Speaking Coordinator appointed at World of James Herriot

Russian Language Website Launched and Russian Speaking Coordinator appointed at World of James Herriot

As a follow up to a James Herriot Exhibition held at the State Darwin Museum in Moscow, and building on the success and growth of Russian visitors, the ‘World of James Herriot’ has launched a Russian language version of the World of James Herriot website www.jamesherriotrussia.com and appointed an International Marketing and Promotion Coordinator to promote the attraction in the Russian speaking market.

A native Russian speaker, Alfiya Stephenson from Central Asia who now lives in North Yorkshire, has been appointed to raise the profile of the World of James Herriot and Herriot Country in Russian speaking markets.

Alfiya has set about the task of building relationships with tour operators, travel companies, schools and social groups across the Russian speaking world.

Launched to coincide with Alfya’s appointment, the new website is in support of the initiative and intends to deliver the information about the attraction and Herriot Country to Russian speaking visitors.

“Our aim is to open up Herriot Country and it’s many attractions to Herriot fans and others in Russian speaking countries following our successful mission to Moscow.” comments managing director Ian Ashton at the launch of the Russian website, “….it doesn’t seem fair to keep all this wonderful stuff to ourselves” he added.

The new Russian language website highlights the World of James Herriot and many attractions of the North Yorkshire countryside and proposes packages including visits to stately homes, clay pigeon shooting, horse riding, off road driving, visits to traditional pubs and breweries and sampling the many wonderful eateries serving fresh local produce in traditional recipes of Herriot Country.

“Would you believe there has rarely been a year since the 1970s when the Herriot TV programme hasn’t aired in the former Soviet Union” said Alfiya. She went on to explain that there are Herriot fan clubs in Russia who meet to watch and discuss re-runs of the series.   “There is even a school in Russia using the Herriot books to teach English language to children” she said.

Episodes of the programs are available on YouTube with Russian voice overs and subtitles. The new initiative is targeted at Russian commercial tour operators, individuals and families.