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Great Potential has been assisting Stoke Rochford Hall near Grantham with its Group Travel marketing since spring 2015. Spearheaded by GP Associate Deirdre Brown, the campaign has produced significant gains in both volume and value at the hotel. Increased business in this sector... Read More →

Richard John, author, speaker and event industry training specialist has joined Great Potential as guest editor of the consultancy’s consumer marketing campaigns and to deliver training and development activities for clients. A columnist for Conference News, regular speaker... Read More →

Many years ago people went to bookstores and bought books of poetry, and read them. They would then meet with friends and talk about these new works from major poets. Those days are over now. However those poets can still teach us one or two things. “No man is an Island, entire... Read More →

Walking the Welcome for Group Travel – by Stuart Render We all like a nice welcome. Whether we’re checking in to an hotel, or arriving at the ticket desk at a visitor attraction, a smiling face and an appropriate choice of words makes all the difference. It doesn’t happen... Read More →