Groups with Great Potential

Spearheaded by GP Associate Deirdre Brown, Groups with Great Potential delivers group travel marketing initiatives for independent hotels and tourist attractions. As Great Potential’s Group Travel specialist, Deirdre also runs Deirdre Brown Travel that was established in 2015 following the sale of Eddie Brown Tours which Deirdre Brown operated for over 30 years. The new company specialises in fully escorted travel holidays and was a finalist in the Coach Tourism Awards for ‘Best Programme of the Year 2016”. Marketing campaigns to the domestic group tour operator market combined with group tour organisers produces the desired increases in the sector for attractions, destinations and hotels. Contact Deirdre at deirdrebrown@greatpotential.co.uk Tel: 07793 086541

Great Potential assists with contacts and relationships with inbound operators, special interest groups and creates activities aimed at overseas markets. Attractions and destinations benefit from these contacts and relationship-building that GP has developed over many years. Group operators will plan for meal and overnight stops for long-haul groups travelling between London and Scotland, they seek ideas for visits to special interest locations and high-quality hotels that welcome groups for longer-stay tours of an area based at GP recommended hotels. GP works on behalf of clients to find the group tours that will book the accommodation and visit the destination and attractions creating interest and direct bookings by building on these partnerships and relationships.

Great Potential orchestrates and manages partnerships at various exhibitions in order to meet new prospects and to maintain relationships with existing group travel contacts. Under the banner Attractions and Venues with Great Potential, partner attractions, hotels and venues work together to create a show stand. This joint approach can have significant benefits and cost savings with opportunities to cross-sell non-competing partner businesses. Top shows include British Travel Trade Show, International Confex, Conference & Hospitality Show, IMEX Frankfurt, The Meetings Show, Group Leisure, IBTM World, World Travel Market plus many other local and regional events.