Great Potential Marketing, Management & PR
Business Tourism Specialists: Hotels, Tourism, Conference, Events, Sales, Marketing and Management
Restaurant Business Opportunity:
Are you a frustrated Restaurateur with great ideas but without the capital to open your own Restaurant, then this could be your ideal solution.
One of our clients in the Harrogate area is intending to add a small unique restaurant operation to the establishment and is eager to find a dynamic foodie wanting to make their mark. If you are interested in discussing this opportunity why not contact Clive on 07775 734757
Career Opportunity with Great Potential:
One of our Associates in the Harrogate York area is seeking to employ a hands-on manager for a Four Star Boutique Bed and Breakfast property; a unique restaurant is planned for the near future. If you are looking for that next challenge, or your first step into management why not contact Clive on 07775 734757 to discuss this great opportunity.
The Future Tourism Experience: is it right for your attraction?
Little research had been done to uncover the advantages – and pitfalls – of visitor attractions using VR and augmented reality (AR) so Qa Research has been finding out the sector’s experience of, and approach to, this brave new high-tech world.
This is how the attractions define each term:
• virtual reality: experiencing a real situation using virtual means, typically accessed via a headset
• augmented reality: blends reality and virtually created enhancements – accessed via a device, typically a smartphone.
Qa interviewed in depth many different kinds of attraction up and down the UK. Some had used this technology, and some hadn’t and Qa’s managing director, Richard Bryan will share the findings at this Tourism Society Yorkshire event.
Analogue Alternative: are live experiences better?
Whilst the future of virtual in Tourism is the current trending topic, there are some who would argue that the live experience will always be more important. Learn how one of Yorkshire’s most favourite attractions, the World of James Herriot is seeing huge growth by appealing to a new generation of visitors discovering the award winning attraction using live experiences – the Analogue Alternative. Ian Ashton, managing director of the World of James Herriot explains.
Content, Marketing and Data: It has to be choreographed for success
Bringing together content, marketing and data plays a major part in the success of organisations of all shapes and sizes. Paul shares techniques to make the most of the online and analogue approaches to make your tourism offering really stand out. He combines this with a whistle stop reminder of the data protection (GDPR) that needs to be entwined along the way.
Paul Cook has been immersed in the events and learning space for over 20 years as a writer, researcher, educator, advisor and producer.
Bedern Hall York is inviting people to join its ‘Deck the Hall’ for Christmas event on Friday 8th December 2017.
The initiative is set to be a fun and interesting day with camaraderie with a cultural twist.
Volunteers will be decorating the railings outside, the windows, some of the beams and the various sideboards. There’ll be a break for a soup and sandwich lunch at about 1pm. Family and friends are welcome and can join in at the end of the day for a glass of mulled wine and a mince pie.
A donation to the Bedern Hall Foundation of £5 is suggested that will go towards the restoration and preservation of the Hall.
“We have a loyal following for our events at Bedern Hall and hope that this fun and creative event will attract both new audiences and existing supporters for the Bedern Hall Foundation. The event will be an excellent boost for the Foundation which will assist in our plans for the continuing improvement and development of the Hall.”said Roger Lee, director of Bedern Hall.
Conferences with a Conscience at Bedern Hall York
‘Conferences with a Conscience’ has been launched where organisers and delegates can book events and at the same time help to keep the heritage of the venue in top condition by supporting The Bedern Hall Foundation. The historic meetings and event venue in the centre of York is developing a plan for upgrading and extending the building which will be supported by this initiative.
Catering provided by chef-manager Roger Lee, is dedicated to sustainable, ethical, practices, using Fairtrade certified goods and locally sourced produce wherever possible, supporting the local community and reducing their impact on the environment. Many of the food ingredients are from Roger’s own allotment.
Conferences with a Conscience supports The Bedern Hall Foundation and contributes to the corporate social responsibility activities of organisations that book events at Bedern Hall and there is a range of options depending on the size of the supporting business or organisation.
“The Bedern Hall Foundation is our fundraising vehicle for enhancing, protecting and improving the heritage of the Hall and is a unique way for businesses to add to their CSR activities and save on the costs of events at the Hall.” comments Roger Lee of Time and Place catering who operates Bedern Hall on behalf of the Bedern Hall Company.
For further information please contact: Roger Lee, Time and Place Caterers, Bedern Hall, St Andrewgate , Bedern, York YO1 7AL Tel: 01904 646030 Email: roger@bedernhall.co.uk Website: www.bedernhall.co.uk
BBC Antiques and Classic Car presenter’s visit to the World of James Herriot
David Harper, BBC TV antiques expert has visited the World of James Herriot to see his featured memorabilia of the Austin7 car that was used in the BBC TV series in the 1070’s and 1980’s and which he has painted a special limited edition of the car.
One of the most memorable scenes in the TV series is the car splashing through a ford in the Yorkshire Dales and the new memorabilia is a reminder of that scene along with the fact that car is on display in the World of James Herriot.
David’s visit follows increasing demand for Heriot memorabilia and the fact that the vet and author has generated a whole new legion of fans through books sales in the USA, Australia, Russia and other countries where the books have been translated. In addition the popularity of Herriot has been boosted by the continuing channel 5 TV Yorkshire Vet series which is based at the modern equivalent of James heriot’s veterinary surgery in Thirsk.
Kate Pawlett, centre manager said: “It still amazes me at the interest and affection that people have for the books about life in rural North Yorkshire and the impression it made on their lives. To have David visit with his personal and occupational interest in all things about the past is a delight and the new range of memorabilia featuring the Austin 7 painting is already proving to be very popular.”
GP at Group Leisure with Herriot Country
Great Potential (GP) is at the Group Leisure Show at the NEC Birmingham on 12th October 2017 with partners from the Herriot Country Tourism Group as ‘Attractions with Great Potential’ on Stand H421.
Great Potential Tourism Marketing is bringing together three Yorkshire Attractions and Hotels with news of the Yorkshire collective’s ‘Heritage, Herriot and Hotels’ package offer for group operators.
“These Herriot Country Tourism members are leading the campaign in the groups market to attract more operators to Herriot Country which is enjoying high consumer demand following the continuing marketing of Herriot Country in the USA, Russia and the ongoing Channel 5 TV series The Yorkshire Vet.” comments John Gallery, director of Great Potential and vice chairman of the Herriot Country Tourism Group.
We are delighted that President Donald Trump chose the United Nations to make a toast to our business Great Potential.
His toast to Great Potential was noticed on national and international news when he raised a glass to ‘Great Potential’.
Thank you Mr President
God Bless America.
#fakenews @tourismtyke @greatpotential
See it Here:
Great Potential is part of the How’s Business Network from the York, North Yorkshire and East Riding Local Enterprise Partnership. We’ve been involved in Pop Up Business Cafe’s and presentations at various business events. The latest How’s Business tips and advice is worth a read. Here’s an introduction, please use the links to learn more.
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Revealing the stories behind Wensleydale Railway’s stations
A generous bequest of family photographs has inspired a remarkable research journey
A recent donation of family photographs has sparked a fascinating journey of discovery, enabling staff and volunteers at the Wensleydale Railway to piece together the story of one of its stations, Finghall Lane near Bedale.
The photographs were kindly given to us by Mrs Jane Stringer, who, having inherited them from a family friend, got in touch to find out if they would be of interest to us. The remarkable photographs, which date from the late 1880s through to the 1930s, depict the station in its heyday, with its beautifully-maintained flower beds and five staff including Station Master, George Metcalfe, who ran it from the mid 1890s until just after the First World War. Born at Great Fencote near Northallerton, George was employed by the North Eastern Railway Company all his working life, working his way up from the roles of porter and signalman to the respected position of Station Master over 50 years.
‘This is a real glimpse into the past for us, given that few people had access to cameras until well into the twentieth century’ commented Virginia Arrowsmith, our Heritage Education Officer, ‘and it’s also really valuable resource for us to share with schools, who visit us to explore what life was like on the railway in Victorian and Edwardian times.’
We are running an ongoing research programme into the history of the Wensleydale Railway, which runs from Leeming Bar to Redmire, and we would be delighted to hear from anyone who has a family connection with the railway or can help us piece together its story over the last 150 years. To get in touch, please email education@wensleydalerailway.com or telephone 01677 425805.