Great Potential is part of the How’s Business Network from the York, North Yorkshire and East Riding Local Enterprise Partnership.  We’ve been involved in Pop Up... Read More →

Great Potential has been assisting Stoke Rochford Hall near Grantham with its Group Travel marketing since spring 2015. Spearheaded by GP Associate Deirdre Brown, the campaign... Read More →

Richard John, author, speaker and event industry training specialist has joined Great Potential as guest editor of the consultancy’s consumer marketing campaigns and to... Read More →

Many years ago people went to bookstores and bought books of poetry, and read them. They would then meet with friends and talk about these new works from major poets. Those... Read More →

Walking the Welcome for Group Travel – by Stuart Render We all like a nice welcome. Whether we’re checking in to an hotel, or arriving at the ticket desk at a visitor... Read More →

The City of York Council commissioned a study of the city’s accommodation stock to develop an evidence based approach to tourism accommodation in the city to support the... Read More →

Overview Online review sites enable hoteliers to have conversations with thousands of potential customers around the world at minimal cost. If done effectively, delegates at... Read More →

Overview Where next for the third party deal companies? With their Big Data and serious backers, deal offer companies have proliferated in the past couple of years and they... Read More →

The idea of a ‘risk based’ design… When hiring an architect or a designer, a client is buying intellectual property. A good architect will provide more than just a great idea.... Read More →