The World of James Herriot in Thirsk is winner of the Small Visitor Attraction Award in the Welcome to Yorkshire White Rose Tourism Awards for 2014. The Award was presented at the annual black-tie awards ceremony at The Yorkshire Event Centre, Harrogate on Monday evening.
“This is fantastic news for the team at the World of James Herriot. Previously owned by the local council, WoJH has been run since 2012 by a team of Herriot enthusiasts with a vision to continually develop it and attract more visitors. Our passion for WoJH means we have increased visitor numbers year on year since taking it on.” comments The World of James Herriot managing director and chairman of the Herriot Country Tourism Group, Ian Ashton.
The James Herriot Statue and Legacy Fund has been developed as a tribute to Alf Wight, author of the books about the life of a country vet, which inspired two films? and the long running and immensely popular TV series All Creatures Great and Small.
The initiative aims to provide bursaries for people wishing to enter the veterinary world and for whom the James Herriot stories have been an inspiration. The installation of the James Herriot Statue in the gardens of the Centre will take place on Saturday 28th March 2015.
Ian Ashton added: “We have invested £25,000 to date to improve our visitors’ experience and as a result, we have increased visitor numbers to 27,000 in a year, widened our global appeal and created a profitable business.”
Note: World of James Herriot PR is managed and executed by Great Potential